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Our Story

IVARR Wear was founded by Ahmed El Sayed and Ali Emad in the depths of a global pandemic—when a looming dystopia refused to be ignored. Rather than resist it, they channeled that raw tension into a bold creative rebellion, forging a streetwear label that dares to stand apart. Every stitch challenges the status quo, championing authenticity, self‐expression, and the audacity to redefine our reality.

Truly authentic

At IVARR, we’re more than a streetwear label—we’re a small artisanal design studio where each stitch and silhouette is crafted with obsessive care. Our intimate, hands‐on approach keeps us fiercely connected to every garment, ensuring that our rebellious spirit and commitment to quality echo through each piece we create.

Est. 2023        2 partners       global ambitions

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